Lofty is the big all-in-one CRM with an IDX website included. CloserAI is the modern AI-first lead converter — same AI chat, full CRM, at roughly 40% less per month and no per-seat tax.
If you want a legacy IDX website bundled, Lofty is a fit. If you want best-in-class AI chat that qualifies leads in 50+ languages while you sleep — and keep more of your commission — CloserAI wins.
Every row below is verifiable from public pricing pages and documentation. We don't cherry-pick — we list everything real estate pros actually compare.
Lofty's per-agent model punishes growing teams. CloserAI charges flat tiers — add agents, add widgets, add landing pages without the bill exploding.
CloserAI ships with 50+ languages out of the box (Claude Sonnet multilingual) — a huge unlock for luxury, international, and relocation markets. Verify multilingual coverage directly with any competitor before you sign.
Lofty onboarding can stretch weeks for IDX setup. CloserAI's widget drops onto any site (Wix, Squarespace, WordPress, your existing IDX) in under 5 minutes.
Lofty typically requires a sales demo and annual commit. CloserAI gives you 14 days full access, no credit card — kick the tires on your own terms.
Nobody likes surprise pricing. Here's what each platform actually costs for a solo agent or small team.
Competitor pricing reflects publicly available information and typical quotes at time of writing. Exact pricing varies by tier, team size, region, and contract terms — confirm directly with the vendor.
No credit card · Cancel anytime · 5-minute setup
Not yet — it drops onto your existing website (Wix, WordPress, Squarespace, Real Geeks, your current IDX, anything). That's a strength for most agents who already have a site they like. IDX/MLS integration is on our roadmap for Enterprise.
Yes. Export as CSV from Lofty, import into CloserAI in 2 clicks. All your leads, contacts, and activity come with you.
If you love it, pick a plan starting at $299/mo. If you don't, walk away — your data, your leads, all exportable. No commitment.
14 days free. Full access. No credit card required. Install the widget in 5 minutes and capture your first qualified lead today.
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