Honest, head-to-head comparison

CloserAI vs BoomTown

BoomTown is the high-end, white-glove lead-gen platform. CloserAI is the AI-first alternative that delivers the same lead quality without the $1,500+/mo price tag or the multi-year contract.

The short version

If you have a $30K+ annual budget and want BoomTown to do everything for you, they're excellent. If you want to keep your flexibility and save $15K/year while getting best-in-class AI chat — CloserAI is the move.

4
features where CloserAI wins
$299
CloserAI starting price (vs ~$1,000–$1,500/mo)
14 days
free — no credit card required

Feature-by-feature, head-to-head

Every row below is verifiable from public pricing pages and documentation. We don't cherry-pick — we list everything real estate pros actually compare.

Feature
C
CloserAI
BoomTown
AI chat agent
Yes
AI texting add-on
Multilingual AI (50+ languages)
Yes
No
Lead gen (PPC / ads)
BYO ads
Yes
Predictive CRM
Yes
Yes
IDX website included
Bring your own
Yes
eAlerts / saved search
Yes
Yes
Mobile app
PWA
Native
Full CRM (leads, deals, tasks)
Yes
Yes
Power dialer
Yes
Yes
Smart plans / automation
Yes
Yes
Widget embed (any site)
Yes
No
Individual signup without sales call
Yes
No
Starting monthly price
$299
$1,000+
Free trial (no credit card)
14 days
No

Why teams switch from BoomTown to CloserAI

1

Save $15,000+ per year

BoomTown runs $1,000-$1,500/mo. CloserAI's Professional tier at $799/mo gives you AI chat + full CRM + 5 widgets + unlimited campaigns. That's a full BMW lease payment in savings per year.

2

No multi-year handcuffs

BoomTown is usually annual or multi-year. CloserAI is month-to-month. Try it free for 14 days, scale up, scale down, cancel anytime.

3

Modern AI, not scripted auto-replies

CloserAI's AI has real conversations in the visitor's language (50+ supported), qualifies them in real time, and only hands off hot leads. Compare live AI transcripts between the two before you commit.

4

Your website, not theirs

BoomTown ties you to their IDX. CloserAI embeds on your existing site in 5 minutes — keep your branding, your URLs, your SEO equity.

Pricing, side by side

Nobody likes surprise pricing. Here's what each platform actually costs for a solo agent or small team.

Competitor pricing reflects publicly available information and typical quotes at time of writing. Exact pricing varies by tier, team size, region, and contract terms — confirm directly with the vendor.

C
CloserAI Starter
$299/mo
  • AI chat, 50+ languages
  • Full CRM + pipeline
  • 1,000 conversations/mo
  • 14-day free trial, no CC
  • REST API (read-only)
BoomTown starting
~$1,000–$1,500/mo
  • Typical monthly cost $1,000–$1,500+
  • Ad spend usually separate and substantial
  • Annual or multi-year contracts common
  • Per-agent fees as team grows
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Frequently asked questions

Does CloserAI include lead generation like BoomTown?+

Not direct lead gen — we convert the traffic you already have and help you run your own ads better. Most agents save $10-20K/year by running ads in-house with CloserAI's conversion widget.

Is CloserAI enterprise-ready for brokerages?+

Yes. Enterprise tier ($1,999/mo) includes unlimited agents, unlimited widgets, custom AI training, white-label branding, REST API with write access, and a dedicated account manager. Still 30%+ cheaper than BoomTown.

What if I'm coming off a BoomTown contract?+

Happens all the time. Start the CloserAI 14-day trial, import your data (CSV export from BoomTown), and run both in parallel until your contract ends. Most teams keep CloserAI.

See why teams pick CloserAI over BoomTown

14 days free. Full access. No credit card required. Install the widget in 5 minutes and capture your first qualified lead today.

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